Brand Strategy Worksheet This framework will help guide the design and decision making as I craft your branding Name Business name What is your brand story? What is your brand purpose? What are your brand values and why? Provide 3 - 5. What problems are you solving for your consumer? What are the Distinctive Memory Structures of your brand? What are 3-5 assets that make your brand memorable and magnetic? What proof points reinforce the credibility of your brand? What are the likeable elements that are going to connect with your consumer? Target Audience (Gender, Age, Location, Income, Interests) Target Persona - Create a fictional profile of a person who represents your target audience, based on characteristics of your customers. Who are your industry competitors? Are there any symbols or colours that are significant to your brand? If so, why? Thank you! We have received your Brand Strategy Worksheet and will be in touch shortly.
