Brand Strategy WorksheetThis framework will help guide your digital marketing content strategy. This will help us cut through the noise to connect with your customers, create new customers, and keep your current customers around. Business name Target Persona- Create a fictional profile of a person who represents your target audience. What is their story, what are their thoughts, their wants, their challenges. Clarify WHO it is your brand exists to serve. Day in the Life - What is their schedule like? Are they on social all day? Are they new Mum's scrolling in the middle of the night whilst breastfeeding? In order to meet them online we need to know where they are. Bullet point their typical behaviour from morning to night. Digital & Buying Behaviour - What brand accounts are they following? What Facebook groups are they in? What Netflix shows are they watching? Are they conscious about screen time and prefer face to face interactions? Unique Value Proposition | This is the core benefit or solution that differentiates your product or service from the competition and positions it as the best possible option on the market. Sharp Point of View | This is the statement that drives all of your marketing. What is the problem? What are you doing about it? How are you doing it? Thank you! We have received your Brand Strategy Worksheet and will be in touch shortly.
