A grounding brand identity for a game-changing community initiative

ōNuku is a community collective offering wānanga, workshops and mentoring, supporting the growth of local sustainable food systems within a whanau friendly space.

They came to us wanting a strong and earthy brand identity that symbolised “The Plateau of vitality between Rangi & Papa" and reflected ōNuku's commitment to (i) self sustainability, (ii) the whenua as a renewable resource and (iii) empowering whanau to educate tamariki on indigenous practices, with strong Kaupapa to inform climate change resilience.

“When the creative possibilities of imagining and embodying your kaupapa/project are endless, finding someone who is grounded and confident enough to both hold space for you as a client to go through your own process of getting through the brain dumps, the you-know-what-we-mean-right moments, reiterations that feel like you’re being “that person”, through to realising the perfect end product - all with grace, patience, and love - Ezra, we can’t thank you enough. He rau aroha, he rau auaha, he rau hihiri te huanga. E kore ngā mihi e oti tuahine!” — Rangimārie Mules, ōNuku